Refreshed design offers new inventory, better navigation and improved customer service.
Miami - January 28, 2010 - Contemporary home furnishings retailer KMP has announced the launch of a new and improved Web offering at their flagship site, kmpfurniture.com. The new site, which is scheduled to debut on Wednesday January 28, 2010, was designed and developed in-house by members of the KMP team.
According to company staff, the move to redesign the site was motivated by the desire to improve the online experience for visitors to the Website. The company hopes to extend its showroom reputation for incredible customer service and improve the delivery process of the e-commerce arm. The redesign will enhance the overall visual impact of the site and improve user navigation. However, the new kmpfurniture.com is more than just a facelift for the existing content. The re-launch also signals an expanded inventory, including “KMP Exclusives” - a series of partnerships between the company and world-renowned designers to create unique furniture available only at KMP. In addition, the store will now offer “Customized Classics” - which allows shoppers to choose the color, fabric, and size when purchasing best-selling items.
Branding elements on the new site reflect KMP’s commitment to serving the public with more than just furniture. The redesign features a new logo, which was inspired by the trendy Miami art scene. Copy on the logo reads simply “KMP” - in accordance with the company’s broader mission of appreciation and education in the art, architecture, and design industries. This widened focus has been validated by the company’s recent appointment to the American Institute of Architecture, Miami chapter.
KMP first launched its Website in 2007. The success of the online store lead to the opening of a critically and consumer-acclaimed showroom in a Miami upper eastside neighborhood. The brick and mortar store has lent itself to an already impressive online reputation, with reviewing customers praising the store for its excellent customer service and value pricing. “Everyone knows that the Modern furniture is very expensive,” writes one reviewer. “But in this store I found a great collection and the prices are the best among many similar stores.”
About KMP Furniture
KMP was started in 2004 with the vision of delivering quality contemporary home furnishings at affordable prices. The store’s showroom is located in Miami, FL and retails online at www.kmpfurniture.com. Lovers of modern design will can also enjoy the lifestyle articles published on the site, which address the varied interests of the company’s core market base.