From Delano to Icon to Icon Brickell........
It is almost a status symbol when you talk about designer Philippe Starck's
new ventures - hotels, condominiums and even home furnishings
extravagance. Eyebrows are raised and doors set open in the social
circles of the "beach", as soon as you say, "I live in Icon." It is a ticket
to instant acceptance, and you can now consider yourself "in" the
well-deserved, trendy and chic elite.
Throw chandeliers in the bathrooms, lift
the resident's mail box high up the ceiling
(20' to be exact), dress the gym walls with
white sheer curtains, install a 40' animal bone
painted gold in the lobby... You can not help
but wonder, "Who lives here?" Is this a modern
day Disney made for kids? Or a preview of
Harry Potter's latest movie........ It's neither.
"I have always said that the only acceptable
style is freedom", says Philippe.
Starck's extraordinary creativity and futuristic
vision reverses the ordinary and creates strong
emotions of surprise. It scars the perception of
the viewer towards the norm. It's as if a stream
of feelings flows in a new direction and there's
no way back. I have to say that it's a unique
experience that the liberal Miami crowd
recognizes, participates in and loves.....
I am pretty sure you will love it too.
Starck's careful use of materials interact with one another to create spaces that
are light and fresh. Palettes of white and light tones of blue, beige, yellow and
purple on the yellow and purple on the floor and walls are juxtaposed by a
strong, polished merbau veneer on the walls. The use of crystal chandeliers in
each space ties humor and formality.
Drama - and boy, there is a
lot of it - is injected through
the use of white curtains
in any shape and form you
can imagine: circular, straight,
oval, walls, above the
lobbies and along the of
inside the gym.
Columns disappear into the
ceiling, playfully interacting
with light creating the
impression of the unknown.
There appears to be a
hidden space behind what
you can see, just waiting to
be discovered. Unusual
elements and shapes
sporadically appear as you
walk along the corridor
of the lobby and suddenly
there is a large, out of scale
mirror in silver and a marble
chest in the garden between
the trees and the grass...
La Cage Aux Falles....? Maybe.
But Miamians just love it; they fit right in.
Inspired by classic designs, the furniture has been reinvented to meet the
modern needs of the 21st Century. A wide selection of fabrics and
materials are incorporated into the structure and design to create humor,
intensify ambiance and instill shock. There's never a chance you'll
walk by a Bedside Gun lamb, a Juicy Salif, A Mademoiselle Chair, a
Gold Garden Gnomes or an Ara Lamb and not notice them. They are not
just furniture; they are sculptures. Extensions of life and humor, a
breaking point in the boundaries and a recognized
path in design... that
was never recognized before.
The furniture is utilized singularly; the pieces
stand by themselves in the space; well thought out
poems of modern times expressed in detail.
Since Miami's new development boom, new
trends in design and architecture started
to emerge here. Progressive in cultural
diversity and a direction towards modernism
and freedom of construction, Miami is
achieving, today, levels in design few
other US cities have ever reached.
designers and architects such as Philippe Starck receive great understanding and gain support in
the city of light and sun. Starck's, warm
welcome to this city is the greatest
testament of this support, and Miami is glad
to have his sense of wit, beauty, vision and design
for its people to enjoy.
"I have spent my life struggling against the
elitist features of design, and even if I am
not the best designer of the world, I am at
least the one that has succeeded in deleting