With the print industry going bust and the online world reaching the point of saturation, new publications really have to push to stand out in the crowd. Magazines and newspapers are trying all sorts of things to get the attention of the reading public, but a company called T-Post has devised something completely original.
Every six weeks a T-Post subscriber gets a package in the mail. Inside the package: a t-shirt. And here's where it gets special. Printed on the inside of the tee is a news story. On the outside of the shirt is an artist's interpretation of the story (a different artist every issue). So instead of yet another piece of paper that will pile up and gather dust until you get around to recycling it, you have something doubly useful that you'll keep for long after you're through with the words printed on it. Still not impressed? Keep reading...
For the 51st issue of the magazine T-Post sent out a shirt that utilized a new technology called augmented reality. Seen in person the shirt featured black and white images of a paper bag, some rocks, and several pairs of scissors. But when the wearer views the shirt through a webcam, the garment becomes interactive game of rock, paper, scissors - complete with a 3D hand!
If your hoping to buy one of these shirts, you're out of luck. The shirts are not sold in stores and the company only prints as many shirt as they have subscribers every month. The limited edition status is part of the company's commitment to minimizing the production's impact on the environment. They are based in Stockholm, Sweden and have grown completely by word of mouth. Get your subscription for about $26 per issue by visiting www.t-post.se.